petaolympiclogoPeople for the Ethical Treatment of Animals is taking advantage of the 2010 Olympic Winter Games in Vancouver to focus attention on Canada’s annual slaughter of seals. This week PETA unveiled its parody of the 2010 Olympic logo: the multicolored Inukshuk emblem with a club raised over its head and a bloody seal below. Underneath, the Olympic rings drip with blood. The group will use the campaign’s logo on trading pins and billboards and at pre-Olympic events around the world. It’s just one part of what PETA says will be a year-long campaign to increase awareness about the hundreds of thousands of baby seals who are killed each spring, primarily on the ice floes off Newfoundland and Labrador.


“There’s never been a better time for Canada to clean up their image by ending the seal kill,” says Lindsay Rajt, PETA campaigns manager.


PETA says it will join forces with its international affiliates in the UK, Germany, France, India, Australia and Asia. On behalf of every animal protection organization in the world, it will focus attention on the massacre by staging protests and sending action alerts to millions of supporters.


“If Canada wants to clean up its world image for the Olympics, the first thing it should do is call off the universally condemned seal slaughter,” says PETA President Ingrid Newkirk. “We want to make sure that everyone who’s interested in Canada’s Games learns about Canada’s shame.” 


PETA is asking people to write to the Vancouver Olympic Organizing Committee to voice their outrage over the senseless massacre of seals.


For more ways to help end the seal slaughter, please click here.