You are currently browsing the tag archive for the ‘Earth Day’ tag.

As far as I’m concerned, peanut butter is the perfect food, and I would happily eat it at every meal. It is also a lip-smacking way to raise awareness about our planet and the animals who live on it.

With tomorrow being Earth Day, the nut-loving folks at the PB&J Campaign have teamed with Sodexo ― a food-service company with 10 million customers at college campuses, corporate cafés, hospitals and senior residences ― to encourage diners to eat low on the food chain. That means enjoying a peanut butter sandwich with your favorite accompaniment: jelly, jam, banana, chocolate chips, etc.

Environmental advocates estimate that if all of Sodexo’s customers choose one plant-based meal, the PB&J For A Day campaign could save 1.3 billion gallons of water, 12,400 tons of carbon emissions and about 5,500 acres of land. And of course, whenever humans opt for plant-based food, animals benefit.

“More people relying directly on grains and legumes for protein means less consumption of animal products,” says Bernard Brown, who runs the PB&J Campaign. “Lower demand for animal products should mean fewer cattle, chickens and pigs consuming an outsized quantity of resources and producing pollution; of course, that also means fewer animals subject to the cruelty of our agricultural system.”

So get active and enjoy one of nature’s tastiest gifts!

Welcome to the official blog for Striking at the Roots by Mark Hawthorne, your source for interviews, profiles, and advice for more effective animal activism.

Get the Striking at the Roots Blog delivered to your email

    Follow me on Twitter