PETA’s long-running campaign against Donna Karan was just kicked up a notch. For years the pressure group has been working to get the designer, who runs the fashion labels Donna Karan and DKNY, to honor her one-time promise to stop using animal fur in her collections. To help put an end to Donna Karan’s fur cruelty, PETA has launched a new parody Web site, (Warning: graphic images.)


The new site allows activists to take action, watch and share videos, grab wallpaper for your computer and stay up to date on PETA’s campaign to stop the Bunny Butcher.


PETA launched this campaign to help animals on fur farms, who spend their entire lives confined to cramped, filthy wire cages. Fur farmers use the cheapest killing methods available to end the lives of animals, including neck-breaking, suffocation, poisoning and anal or vaginal electrocution. Many animals on fur farms are electrocuted by having rods inserted into their rectums and 240 volts of electricity sent through their bodies, frying the animals from the inside out in order to keep from damaging the pelts. The animals convulse, shake and often cry out before suffering painful heart attacks.


There are many ways that you can share this information, which will help countless fur-bearing animals. A couple of simple ways are by emailing PETA’s parody Web site to friends or by adding one of PETA’s new “Donna Karan: Bunny Butcher” videos to your own Web page or online profile.


Please be a voice for these defenseless animals! Tell Donna Karan you will boycott her collections until she no longer uses the skins of dead animals. Please write to or call Donna Karan now.


Please send polite comments to:

Ms. Donna Karan
Donna Karan International, Inc.
550 Seventh Ave.
New York, NY 10018
212-789-1856 (fax)


Other ways to help stop the Bunny Butcher:


  • Join PETA’s A-Team if you want to be on the front lines to help stop Donna Karan from selling fur and to get involved in other animal issues at local and national levels.
  • Support PETA’s work to help them put an end to Donna Karan’s support of killing rabbits in ways that would break your heart.
  • Ask your friends, family, and coworkers to contact Donna Karan to build even more support for the boycott.
  • Post a banner to your personal Web site or your MySpace or Facebook page to let the world know that Donna Karan butchers bunnies for their fur.
  • Join the “Donna Karan, Bunny Butcher” cause on Facebook, and tell your friends to join too.
  • Share the videos on MySpace or Facebook—or wherever you are online. Whether you have five friends or 5,000, sending the video to your friends is a great way to expose the cruelty that goes into wearing the skins of dead animals.
  • Subscribe to the official PETA YouTube channel so that you will be the first to know about their newest videos.